THE BASICS

The 5 Ps of Social Media Marketing. 5-step process to developing a solid and engaging social media community.

The secret for successful online communities and how to create and nurture your own community in social media.

How to effectively use the six different types of hashtags, how many hashtags are ideal per post for every platform, and what tools are available to get the best hashtags.

There are 5 different types of content in social media. Members will learn the difference and how to balance posts using all different categories.

BRAND VOICE

It’s very important that every individual or small company learns what brand voice means in social media, and how to establish one.  Having a unique brand voice will secure a better engagement and locate the right customers in social media.

Students will learn everything about editorial calendars, social media management tools, and how to plan your content for an entire month in one day.

HOW TO CREATE AN AUTHENTIC ENGAGEMENT PLAN

Finding new clients via your big competitors, how to determine if someone is your ideal client, and how to give the engagement you want to receive are some topics discussed in this lesson.

THE HABIT OF WRITING

Those who are not into writing find this habit a very challenging process. However, members will learn how easy it is to write by following the AIDA model, a traditional marketing formula updated for social media times.

BEING COMPETITIVE

Learning how to be competitive in social media includes improving your weaknesses and threats, as well as sharpening your strengths and opportunities. The SWOT analysis in a social media context will help students to analyze and review what they are doing wrong and what needs to be fixed to increase followers and secure more clients.

EXECUTING A CAMPAIGN DURING HOLIDAYS

sample strategies

THE ART OF COMMUNITY

HASHTAGS

CONTENT CREATION

PLANNING YOUR CONTENT

Promoting a product or service every day throughout a month is not the best definition for a campaign in social media. During this lesson, students will learn how to split a month into four weeks and what to post every day in this four-week strategy. Every week has a different purpose and connects to the following one for an easy transition to finally promote products and services during week 4.